EcoMinding

“Engage your employees in the solutions, helping achieve a change of environmental behaviour, and transforming the energy of your employees”

Workshop learning based on social marketing

research - Mckenzie-Mohr2006
“Community - based social marketing draws heavily on research in social psychology which indicates that initiatives to promote behaviour change are often most effective when they are carried out at the community level and involve direct contact with people. The emergence of community –based social marketing over the last several years can be traced to a growing understanding that programs which rely heavily or exclusively on media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behaviour change.”
Whilst addressing the problems at community level rather than individual level may be more challenging the resulting changes in behaviour are more likely to be more profound and long lasting.

This model of dealing with change is completely compatible with dealing with environmental change in the workplace where the community is the organisation and each department within it.

Firstly identify the barriers

Barriers may be internal to an individual i.e. lack of knowledge and non-supportive attitudes, forgetfulness or an absence of motivation. Outside barriers may be convenience, uncomfortable, lack of incentive, distrust of policies

This can be done in the HSE format of an audit, focus groups phone /email survey, clear and positive messages in mandates and policies.

The HSE management standards are a good guide for this information gathering

Control, Demands, Support, Relationships, Role, Change

Also the culture of the organisation will play a big role in how easy it is to get the commitment of the employees.

It is worth looking at the results of an organisation’s stress audit to gain an insight into where problems might arise, when environmental changes are undertaken.

And the implementation of the management standards best practise will ensure a smoother transition of change. (The tables indicate some of the positive and negative behaviours that managers need to be aware of in order to help the process along.)

The EcoMinding workshops are part of the AMC SOS programmes that deal with stress awareness and management standards, and the maintenance programme StressWatching.

The EcoMinding Managers workshops

Effective communication using prompts, incentive and commitment to enable change to become the norm. and developing management competencies
The workshops cover;

What delegates feel about climate change
Introduce the organisational strategies and its aims and objectives, and help enhance the delegate’s awareness of the social marketing framework and an understanding of the attitude –behaviour gap.
How to communicate this information to employees
How greening might affect employees and learning techniques to deal with the impact these changes might have.

These whole day workshops have been designed to help managers improve their communication learn some invaluable coaching techniques, and people management skills. To learn how to use social marketing tools to energise their staff and get their buy in.

The EcoMinding Employees workshop

Half day workshops designed to enable the employees to adapt to the impact of environmental change, set their own improvement targets through the process of change, and have more awareness and understanding of their own, and their organisations guiding principals to climate change.

What delegates feel about climate change
Introduce the organisational strategies, and its aims and objectives.
Introduce the information “Goodie Bags” and have a “Goodie Box” that they can put any ideas in for feed back for managers.
How they can use prompts and tags, not to feel guilty over forgetfulness.
What can they do in their own work space, to be greener.
How they can adapt to changes so that it becomes the norm

These interactive half day workshops use the social marketing ethos of “community Commitment.” and to address the issue of the “Attitude-Behaviour Gap” The workshops are interactive and informative - without being statistics orientated. It offers employees the opportunity to explore their own feelings and ideas and to find the positives in what can seem a very negative challenging subject. Thinking Small to go Global, we encourage them to look at the small steps in their own work environment that they can take, and gradually widen this out to incorporate the whole of the organisation.

The EcoMinders workshops

Initial profiling to identify the exceptional communicators

These workshops have been designed to help and support any one in the organization who has taken on the role of environmental champion.

Introduce the organisational strategies and its aims and objectives, and help enhance the delegate’s awareness of the social marketing framework and an understanding of the attitude –behaviour gap.
How to work with a social marketing framework to achieve positive results.
How to run focus groups to obtain the best information
To be aware of the Management Competences
How to communicate information in a positive and workable way
Useful people management and coaching skills

(This can be done as a one to one coaching programme.)

AMC sos can also provide training for trainers to run any of these programmes.

Strategy & Policy Support for you to create the appropriate approach for your organisation Risk Assessment As part of the process we provide an advanced audit to support you with compliance Training Interactive workshops, to deliver awareness and resilience to stress, an understanding of the HSE Management Standards and Competencies as well as Communication skills and Best Management Practice Maintenance Ongoing, interactive, supported programmes Partnerships Our ethos is to work with highly committed partners to provide an extensive and professional service		Home \| About us \| Testimonials \| Links \| Contact us EcoMinding “Engage your employees in the solutions, helping achieve a change of environmental behaviour, and transforming the energy of your employees” Workshop learning based on social marketing research - Mckenzie-Mohr2006 “Community - based social marketing draws heavily on research in social psychology which indicates that initiatives to promote behaviour change are often most effective when they are carried out at the community level and involve direct contact with people. The emergence of community –based social marketing over the last several years can be traced to a growing understanding that programs which rely heavily or exclusively on media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behaviour change.” Whilst addressing the problems at community level rather than individual level may be more challenging the resulting changes in behaviour are more likely to be more profound and long lasting. This model of dealing with change is completely compatible with dealing with environmental change in the workplace where the community is the organisation and each department within it. Firstly identify the barriers Barriers may be internal to an individual i.e. lack of knowledge and non-supportive attitudes, forgetfulness or an absence of motivation. Outside barriers may be convenience, uncomfortable, lack of incentive, distrust of policies This can be done in the HSE format of an audit, focus groups phone /email survey, clear and positive messages in mandates and policies. The HSE management standards are a good guide for this information gathering Control, Demands, Support, Relationships, Role, Change Also the culture of the organisation will play a big role in how easy it is to get the commitment of the employees. It is worth looking at the results of an organisation’s stress audit to gain an insight into where problems might arise, when environmental changes are undertaken. And the implementation of the management standards best practise will ensure a smoother transition of change. (The tables indicate some of the positive and negative behaviours that managers need to be aware of in order to help the process along.) The EcoMinding workshops are part of the AMC SOS programmes that deal with stress awareness and management standards, and the maintenance programme StressWatching. The EcoMinding Managers workshops Effective communication using prompts, incentive and commitment to enable change to become the norm. and developing management competencies The workshops cover; What delegates feel about climate change Introduce the organisational strategies and its aims and objectives, and help enhance the delegate’s awareness of the social marketing framework and an understanding of the attitude –behaviour gap. How to communicate this information to employees How greening might affect employees and learning techniques to deal with the impact these changes might have. These whole day workshops have been designed to help managers improve their communication learn some invaluable coaching techniques, and people management skills. To learn how to use social marketing tools to energise their staff and get their buy in. The EcoMinding Employees workshop Half day workshops designed to enable the employees to adapt to the impact of environmental change, set their own improvement targets through the process of change, and have more awareness and understanding of their own, and their organisations guiding principals to climate change. What delegates feel about climate change Introduce the organisational strategies, and its aims and objectives. Introduce the information “Goodie Bags” and have a “Goodie Box” that they can put any ideas in for feed back for managers. How they can use prompts and tags, not to feel guilty over forgetfulness. What can they do in their own work space, to be greener. How they can adapt to changes so that it becomes the norm These interactive half day workshops use the social marketing ethos of “community Commitment.” and to address the issue of the “Attitude-Behaviour Gap” The workshops are interactive and informative - without being statistics orientated. It offers employees the opportunity to explore their own feelings and ideas and to find the positives in what can seem a very negative challenging subject. *Thinking Small to go Global,* we encourage them to look at the small steps in their own work environment that they can take, and gradually widen this out to incorporate the whole of the organisation. The EcoMinders workshops Initial profiling to identify the exceptional communicators These workshops have been designed to help and support any one in the organization who has taken on the role of environmental champion. Introduce the organisational strategies and its aims and objectives, and help enhance the delegate’s awareness of the social marketing framework and an understanding of the attitude –behaviour gap. How to work with a social marketing framework to achieve positive results. How to run focus groups to obtain the best information To be aware of the Management Competences How to communicate information in a positive and workable way Useful people management and coaching skills (This can be done as a one to one coaching programme.) AMC sos can also provide training for trainers to run any of these programmes.
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